Archive for the 'Microsoft' Category
Apple Marketing vs. Microsoft Marketing
Tuesday, March 20th, 2007
Just a pictorial comparison; draw your own conclusions…
That Microsoft ad was in the Powell Street BART station, which Apple used to own completely. Now it’s plastered with “Wow” ads that don’t make me say wow. The Apple store above was a block away, jam-packed with people. If that’s not good marketing I don’t know what is.
No comment on these, it’s just an interesting case study. Why would a company like Microsoft choose to have such bad marketing? Could they possibly do better, or is it not in their nature? Why does apple just “get it” and how would another company achieve the same? Why don’t they?