Friday the 13th
August 13th 2004
Just realized it’s Friday the 13th. Not that I’m superstitious or anything; but I did think I’d try my luck at today’s very cool Woot, and also take this chance to say a few words on this very interesting business model.
Woot is one thing on sale per day until it’s sold out. It’s an ingenious idea — I’d bet they usually sell it all, just because it’s cool stuff for way low prices — but the real genius is in the marketing. It’s not like a normal store, where you can browse around about a thousand products, deciding whether or not to buy each one. It’s one decision. No information overload there. It’s also not like a normal store because you only have a limited time to nab it. Hours, at best. Talk about your impulse buy. Last, it’s not like a normal store because you have to keep coming back, every day ideally, to find something you might want. Genius. It’s on my daily list, that’s for sure.
Something about the design puts me off though. It’s nice, but there are weird edges sticking out. I hope they fix that. It would really make it look more professional.
Not that it’s trying to be.